We had known about this for a while and are very excited about it finally being rolled out in the next few days.

Let's make sure we understand how to set it up before turning it on. But after that our Google devices/applications will be safer from hacking. It will be worth it for those of us who use Google Applications on a regular basis. You are only required to do verification once and password authentication check every 30 days if you so choose.

I just came across the review of what seems to be a great little book with a philosophy that us at Avanti Interactive always keep in mind as we go about our daily business. It is called "The Go-Giver: A Little Story About A Powerful Business Idea".

Here are the five laws outlined in the "Five Laws of Stratospheric Success:"

Marketers have long used the famous funnel metaphor to think about touch points: Consumers would start at the wide end of the funnel with many brands in mind and narrow them down to a final choice. Companies have traditionally used paid-media push marketing at a few well-defined points along the funnel to build awareness, drive consideration, and ultimately inspire purchase. But the metaphor fails to capture the shifting nature of consumer engagement.

This is an excerpt taken from the Harvard Business Review Article found here. Please visit the http://hbr.org to read the full article.

Block That Metaphor

Informa Telecoms & Media believes that the global mobile advertising market was worth US$2.3 billion in 2009. Over the next five years, the market is expected to show strong growth and generate revenues of around US$24.1 billion in 2015.

In 2010, the Asia Pacific Developed region (which includes Japan and South Korea) is expected to account for the largest share (43.6%) of the global mobile advertising revenues, but this will fall to 21.7% by 2015. The mobile advertising revenue share of all other regions is expected to grow during the same period.

In 2015, the largest share (30.9%) of mobile advertising revenues is expected to come from the Asia Pacific Developing region, driven by strong growth in China and India. North America’s share of the global revenues is expected to grow from 16% in 2010 to 18% in 2015 and Western Europe’s is expected to grow from 4.9% to 8.6% during the same period.

Key Market Trends

Twitter began allowing access to the redesigned front end today and will roll-out the new homepage to its millions of users in the next coming months. Here is the video provided during the conference.


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