Huggies distributed its coupon on its own site, to its 800,000 Facebook followers and on a campaign site. The difference from a regular coupon is people could increase their savings by sharing it. Don’t share it, the coupon was worth $1.50 off of their next purchase. Sharing the deal via either Facebook or Twitter, or provide three friends’ emails, bumps the deal to $3 off. The introduction of a little self-interest spurred more sharing than the brand expected.
Google will pay cash to acquire Motorola Mobility for a total of about $12.5 billion dollars. This bold move intends to drive innovation for the Android Platform, an open source environment for mobile and online, and most importantly it aims to fill the gap left by the nearly obsolete cable entertainment services. The acquisition plans to build new and innovative programs and devices for the home market to create a seamless experience to engage users in creative ways and bring about a conversion between home and mobile devices.
Android started 6 years ago through the vision of Andy Rubin, Senior Vice President of Mobile at Google, to align standards across the internet and mobile under a single Open Source platform: Android. According to Larry Page, "since November 2007, more than 150 Million Android devices have been activated worldwide through a network of 39 manufacturers 231 carriers in 123 countries. 550,000 [new] devices are lit up [activated] every day."
Blogs have called it the end of the wallet but many people don't believe this is achievable by 2015. We will just have to wait and see. Personally I believe that digital currency will only gain relevance in the years to come and as we explore the topic by means of technology, scales might shift to different ways of measuring value and spending habits.
Mobile certainly pays a part here. According to the latest 2010 numbers released by CTIA, the US has over 300M Wireless Subscriber Connections and with a population of over 307M people ('09) you can bet that nearly everyone in the country has a mobile phone! And with smartphone penetration reaching 50% coupled with services like PayPass, PayPal, Google Wallet and others, digital currency will become a reality faster than most of us think.
Update: PayPal files lawsuit to protect trade secrets: A reason worth fighting for. Read more on the PayPal blog here: http://bit.ly/jrSW90 - According to .Net Magazine Google estimates that by 2014, over 150 million devices will be NFC ('Near Field Communication') capable. Read more about the lawsuit here: http://bit.ly/l1HMpY
We are very excited about the National Wireless Initiative. It confirms the growth and necessary direction that the US economy needs to compete in the decades to come. Smart and forward looking.
Here is what it promises:
- Nearly Double Wireless Spectrum Available for Mobile Broadband: The President has set the goal of freeing up 500 MHz of spectrum for everything from smartphones to wireless broadband connectivity for laptops to new forms of machine-to-machine communication within a decade. Critical to realizing this goal are “voluntary incentive auctions” and more efficient use of government spectrum, estimated to raise $27.8 billion over the next decade.
- Provide At Least 98% of Americans with Access to 4G High-Speed Wireless: Private investments are extending 4G to most of the Nation, but leaving some rural areas behind. The President’s initiative would support a one-time investment of $5 billion and reform of the “Universal Service Fund” to ensure millions more Americans will be able to use this technology.
- Catalyze Innovation Through a Wireless Innovation (WIN): To spur innovation, $3 billion of the spectrum proceeds will go to research and development of emerging wireless technologies and applications.