Scientists are working on making polymers that are sensitive to mechanical stress, so that they can see areas of damage before a complete malfunction occurs.

By Yun Xie

New Mintel report shows online Hispanics adopting new Internet technologies fastest

March 25, 2009

CHICAGO--(BUSINESS WIRE)--As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills.

For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers

By Dean Macri

For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers.

Advertisers are increasingly launching campaigns that include mobile coupons, driving retail traffic and increasing sales. Mobile phones are always with the consumer at checkout.

By Joseph de Avila

Retailers eager to attract holiday shoppers are expanding their digital efforts to reach them this season.

Read the original article from the WSJ here.

Stores like Wal-Mart Stores Inc. are using more text-message alerts to spread the news about sales. Online retailers like Inc. are sending out daily messages on Twitter, a blogging site that uses short messages, to advertise the latest holiday specials. The Gap Inc., Target Corp., Sears Holdings Corp. and Inc. are pushing new mobile programs this year, too.

By Levi Shapiro

Cuban-American mommy-to-be Gloria Dobal “loved everything” about online pregnancy site Baby Center. However, she had difficulty sharing the experience with family members who prefer Spanish. “My mother is from Cuba and I wanted her to enjoy this with me,” she said. After two days, Gloria switched to Baby Center En Espanol ( and its mobile version. Although the sector is still nascent, some brands and agencies are beginning to target Hispanics with mobile tools and campaigns.


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