By Katy Bachman, MediaWeek
Read the full article here http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i85f38c299a3a459a37e42eecb7f0dd90

The Sunday newspapers and other print sources are still the leading place Americans turn to for coupons, but text messages and e-mails are gaining in popularity. According to Scarborough Research, 8.6 million (or 8 percent) of U.S. households currently acquire coupons via text messages and/or email.

Sunday newspapers are still the most popular way households obtain coupons at 51 percent, followed by in-store coupons (35 percent), mail (31 percent), loyalty card programs (21 percent), in-store circulars (20 percent), weekday newspapers (17 percent), product packages (16 percent), magazines (15 percent) and Internet sites (7 percent).

By SPACE.com Staff
Read the full story here: http://www.livescience.com/space/090817-comet-life-ingredient.html

A fundamental ingredient for life has been discovered in a comet sample, supporting the idea that such icy objects seeded early Earth with the stuff needed to whip up living organisms.

By Adam Broitman
Read the full article here

So much can change in a year. We have a new president, I have a new company, and the notion that a brand's main digital presence is its website is just about dead.

One year ago, I penned an article for iMedia Connection called "Learn to syndicate your brand identity." (In terms of marketing innovation, it feels like five years ago.) In this article, I explored the notion of the distributed web, which I defined as "a consistent brand presence across various social channels." I received a lot of inquiries about the article, as the concept was still new to many marketing executives. Upon reexamination of this article, my mind travelled back in time. Not too long ago, Barack Obama's presidential campaign schooled marketers about integrated marketing in the 21st century -- and the marketing world will never be the same.

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