Subscribers might be angry with WiFi. Why? Because it is "less secure" in their perception, also a real hassle to connect! No wonder we prefer to be connected 100% of the time. Just look stuff up without the inconvenience of another login, another screen. Payment perhaps!?
Yes this has implications. Here is the story: http://www.mobileworldlive.com/ee-sees-lte-subs-turn-away-wi-fi