magazines

GQ sells 365 iPad mags as app download averages revealed

Submitted by eacastel on Tue, 05/18/2010 - 13:37

Apple’s iPad hasn’t saved publishing just yet, with Conde Naste revealing just 365 sales of its iPad-edition of GQ, while fresh research claims the average iPhone app sells 101,024 copies. [Via 9to5 Mac]

GQ's VP/Publisher Pete Hunsinger says: “This costs us nothing extra: no printing or postage. Everything is profit, and I look forward to the time when iPad issue sales become a major component to our circulation.” GQ is about to be joined on the iPad at Condé Nast by Glamour / The New Yorker / Vanity Fair and Wired.)

UPDATE: On May 18, GQ announced that it has sold a total of 57,000 copies of its magazine in the App Store since December. [From Peter Kafka - "GQ’s iPad App Does…Okay"]

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Can't build your own iPad app? Zinio does it for you

Submitted by eacastel on Mon, 03/22/2010 - 15:13

From Read Write Web, by Sarah Perez

For publishers big and small who, for whatever reason, can't or don't want to build their own iPad or tablet application in-house, digital magazine distributor Zinio will be introducing an iPad application which provides readers with easy access to digital subscriptions and an online "newsstand." The company, which has been around for a decade now, got started by offering magazine reader software for desktop computers. Now that the mobile revolution has taken hold, Zinio has expanded their offerings to include subscription and reading experiences for magazine customers which are accessible no matter what device you use: Mac, PC, iPhone, web or mobile web and soon, iPad, plus - who knows? - maybe one day Kindle, too. Zinio's goal is to make it simple for publishers to get their content out there on any form factor, screen size or platform.

70% of print publishers step up mobile efforts

Submitted by eacastel on Tue, 09/22/2009 - 10:56

From MC Marketing Charts, Read original article here

More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a well-developed plan for attacking and conquering the mobile market, according to the Audit Bureau of Circulations (ABC), which conducted the research.

The study, “Going Mobile: How Publishers Are Preparing for the Burgeoning Digital Market,” (pdf) found that most publishers are already focusing on the mobile market or planning to do so soon in an attempt to expand their brands, reach new audiences and generate additional revenue.

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