advertising

Prevent mobile SMS advertising campaign lawsuits

Submitted by eacastel on Wed, 10/21/2009 - 09:38

By Emilio Castellanos

There has recently been some buzz about companies getting sued for conducting non compliant or flawed SMS campaigns. In particular I am referring to the class action suits filed against Coors Light and CBS-owned Simon & Schuster.

MillerCoors LLC is being sued for running a mobile sweepstakes promotion in which it allegedly printed invalid promotional codes. Simon & Schuster is in trouble for having allegedly sent unsolicited messages during a three-year SMS campaign for the Stephen King horror novel "The Cell."

These two class action suits highlight the need for companies embarking on SMS campaigns and promotions to ensure that campaigns meet the Mobile Marketing Association's (MMA) guidelines, receive adequate legal attention, and are administered and deployed by mobile professionals using only the best mobile infrastructure available.

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ComScore: Online ads boost brands just as effectively as TV campaigns

Submitted by eacastel on Thu, 08/20/2009 - 10:55

By Clay Dillow, from Fast Company
Read the full article: click here

Television advertising may be some of the most expensive marketing a brand can engage in, but consumer goods brands could do just as well pouring their ad dollars into the Web. A comScore study has found that online advertising is at least as effective as television advertising when it comes to selling consumer package goods. In fact, it's slightly better.

[...] But the significant questions is this: Why are media buyers paying so much for television ad space? More importantly, why are the gatekeepers of online media selling a superior advertising tool for peanuts?

Read the full article: http://www.fastcompany.com/blog/clay-dillow/culture-buffet/online-ads-boost-brands-just-effectively-tv-campaigns

U.S. mobile ad revenue to reach $3.1 billion in 2013

Submitted by eacastel on Wed, 07/29/2009 - 21:21

The U.S. mobile advertising sector is likely to continue to grow as adoption of mobile handsets, particularly smartphones, rises according to "Going Mobile: The Mobile Local Media Opportunity," a report released by The Kelsey Group's new mobile local media practice, which includes forecasts for local mobile advertising through 2013.

Advertising revenues for U.S. mobile are expected to grow from $160 million in 2008 to $3.1 billion in 2013, a compound annual growth rate (CAGR) of 81.2 percent. The ad spend for the mobile category is divided in three categories. In 2008 the split was $21 million on display advertising, $39 million on search, and $100 million on SMS. By 2013 a shift will occur with a bulk of the spending dedicated to search. The report projects $567 million will be spent on mobile display ads, $2.3 billion on search, and $270 million in SMS.

Agencies just testing mobile are behind

Submitted by eacastel on Fri, 07/17/2009 - 21:01

By Giselle Tsirulnik - June 3, 2009 - Mobile Marketer

NEW YORK – Mobile is cannibalizing parts of the Web and taking them on the road, according to Paul Palmieri, president/CEO of Millennial Media.

Mr. Palmieri spoke at the Mobile Marketing Association’s Mobile Marketing Forum in the Grand Hyatt Hotel. His solo session was titled, “The Growth of the U.S. Mobile Interactive Advertising Business.”

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