August 2009

Emilio Castellanos

Submitted by eacastel on Wed, 08/26/2009 - 17:07
Emilio Castellanos

Is augmented reality garbage or golden?

Submitted by eacastel on Wed, 08/26/2009 - 16:12

By Marshall Kirkpatrick, ReadWriteWeb.com

We've been writing a lot here about Augmented Reality (AR), technology that displays layers of data on top of our view of physical reality through mobile phone cameras, projected images or webcams. It seems like a red-hot field and something we should cover all the more. Some people think that's not the case though; they say it's just hype, a technology looking for applications or a recipe for disappointment.

Below we offer you a chance to let us know what you think. Please take our poll and let us know if you think these services being heralded as Augmented Reality are the real deal or something not worth reading about. Just below the poll we offer some links to a few of our most important articles about AR and some opposing viewpoints from readers. Let us know what you think!

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Hispanic Media

Submitted by eacastel on Wed, 08/26/2009 - 13:37
Hispanic Media

5 SMS (text messaging) advertising myths

Submitted by eacastel on Wed, 08/26/2009 - 11:18

By Susan Marshall, MediaPost Online

iPhone apps and WAP (mobile Internet) sites, often overshadow SMS (text messaging), as sexier ways to reach mobile phone users. But SMS is fast, effective and provokes action especially in teens and young adults. In fact, a new study from Local Mobile Search says SMS advertising generates response rates two to ten times higher than Internet display ads.

"While much of the ad industry is focused on the iPhone and other smartphones because of the buzz and excitement surrounding these devices, they currently represent only 15% or 16% of total handsets in the U.S.," says the report authored by Opus Senior Analyst Greg Sterling.

Study: BlackBerry adds 15 hours to work week

Submitted by eacastel on Mon, 08/24/2009 - 13:59

By Simon Sage, IntoMobile.com

While BlackBerry (NSDQ: RIMM) has become something of a standard issue for many enterprises, it’s gradually turning into an HR headache as the threat of employees demanding overtime on mobile devices looms. Keeping time sheets for personal/business mobile use is a bit impractical – some companies simply institute mandatory BlackBerry blackouts in order to save themselves the hassle.

A UK employment law firm, Peninsula, has conducted a study of some 600 BlackBerry-toting employees, revealing they’re spending an average of 15 more hours a week as a result of the little digital ball-and-chain, and concluded that employers should promote a healthy work-life balance to avoid burnout.

Read the full article here.

ComScore: Online ads boost brands just as effectively as TV campaigns

Submitted by eacastel on Thu, 08/20/2009 - 10:55

By Clay Dillow, from Fast Company
Read the full article: click here

Television advertising may be some of the most expensive marketing a brand can engage in, but consumer goods brands could do just as well pouring their ad dollars into the Web. A comScore study has found that online advertising is at least as effective as television advertising when it comes to selling consumer package goods. In fact, it's slightly better.

[...] But the significant questions is this: Why are media buyers paying so much for television ad space? More importantly, why are the gatekeepers of online media selling a superior advertising tool for peanuts?

Read the full article: http://www.fastcompany.com/blog/clay-dillow/culture-buffet/online-ads-boost-brands-just-effectively-tv-campaigns

Scarborough: Text, e-mail coupons growing in popularity

Submitted by eacastel on Wed, 08/19/2009 - 11:30

By Katy Bachman, MediaWeek
Read the full article here http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i85f38c299a3a459a37e42eecb7f0dd90

The Sunday newspapers and other print sources are still the leading place Americans turn to for coupons, but text messages and e-mails are gaining in popularity. According to Scarborough Research, 8.6 million (or 8 percent) of U.S. households currently acquire coupons via text messages and/or email.

Sunday newspapers are still the most popular way households obtain coupons at 51 percent, followed by in-store coupons (35 percent), mail (31 percent), loyalty card programs (21 percent), in-store circulars (20 percent), weekday newspapers (17 percent), product packages (16 percent), magazines (15 percent) and Internet sites (7 percent).

Is traditional advertising dying?

Submitted by eacastel on Tue, 08/18/2009 - 21:37

Life's Building Block Found in Comet

Submitted by eacastel on Tue, 08/18/2009 - 17:05

By SPACE.com Staff
Read the full story here: http://www.livescience.com/space/090817-comet-life-ingredient.html

A fundamental ingredient for life has been discovered in a comet sample, supporting the idea that such icy objects seeded early Earth with the stuff needed to whip up living organisms.

iPhone Market Share Up [but Nokia still the largest]

Submitted by eacastel on Tue, 08/18/2009 - 16:33

Read the full story here http://www.businessinsider.com/chart-of-the-day-iphone-market-share-up-blackberry-down-2009-8. Subscribe to chart of the day on twitter @chartoftheday.