For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers
By Dean Macri
For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers.
Advertisers are increasingly launching campaigns that include mobile coupons, driving retail traffic and increasing sales. Mobile phones are always with the consumer at checkout.
http://www.mobilemarketer.com/cms/opinion/columns/2306.print
By Joseph de Avila
Retailers eager to attract holiday shoppers are expanding their digital efforts to reach them this season.
Read the original article from the WSJ here.
Stores like Wal-Mart Stores Inc. are using more text-message alerts to spread the news about sales. Online retailers like Buy.com Inc. are sending out daily messages on Twitter, a blogging site that uses short messages, to advertise the latest holiday specials. The Gap Inc., Target Corp., Sears Holdings Corp. and Amazon.com Inc. are pushing new mobile programs this year, too.
Emilio Castellanos is Co-Founder of
Avanti Interactive, LLC, a company dedicated to helping businesses grow by implementing mobile, online content, social media and marketing strategies that create new revenue streams and extend brands, products and services across the new and changing market ecosystem.
