Who says brands aren’t running mobile marketing campaigns?

By Mickey Alam Khan, Editor in chief of Mobile Marketer
May 11, 2009

That lament – that brands aren’t serious about mobile marketing or even ready for the channel – should be put to rest once and for all.

Yes, it seems that even after hitting key milestones – 270 million U.S. mobile phone subscribers, nearly 40 million smartphones nationwide, 40,000 iPhone applications downloaded more than 1 billion times, 99 percent ubiquity with SMS service on all phones – some marketing and agency executives still need evidence that mobile marketing is in rude use.

Read the original post here.

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Here is another great editorial by Mickey on how to convince naysayers of mobile marketing. Keep it up Mickey!

Read this article here: How to answer skeptics of mobile marketing

Here are all the articles from MobileMarketer. Please visit them to get the link outs.

Well, here’s a compilation of the top headlines from Jan. 1 onward that ran in this publication focusing on brands engaged in mobile marketing and commerce. Feel free to forward to as many clients and prospects as possible for them to click through. Maybe they will want to become a headline, too.

1. Sunglasses giant Oakley runs mobile ads to promote gear
2. David's Bridal launches multichannel mobile effort for prom season
3. Arby's uses mobile coupons to generate buzz for new Roastburger
4. Pernod Ricard's Malibu adds mobile to marketing mix
5. Audi of America uses mobile to reach new consumers
6. 1-800-Flowers launches multichannel effort targeting Mother's Day shoppers
7. Dairy Queen mobile ads see 22 percent CTR
8. Kraft Foods uses mobile for new instant coffee brand
9. Nationwide Insurance targets drivers on iPhone
10. Starbucks runs mobile coupon loyalty program
11. Mobile commerce trial works with Jack in the Box and First Data
12. Puma enlists mobile help for grueling sailing race
13. Discovery Channel launches cross-network ad campaign with Microsoft
14. A|X Armani Exchange breaks first mobile ad campaign
15. Ralph Lauren's Rugby.com tackles mobile
16. Procter & Gamble’s Charmin brand runs first mobile sponsorship
17. Kellogg runs MMS campaign for cereal recipes
18. BMW Germany uses MMS to drive tire sales
19. Johnson & Johnson’s Zyrtec runs mobile banner campaign on app
20. Days Inn targets opted-in mobile database with IVR push
21. New York Yankees run ad-supported SMS alerts
22. MasterCard outlines mobile strategy
23. Jiffy Lube launches geo-targeted mobile coupon campaign
24. Levi's Dockers runs mobile ads in Pandora app
25. Time Inc. begins rollout of ambitious mobile plan
26. Volkswagen Polo app breaks download records
27. Maryland Lottery launches mobile marketing program
28. Tylenol, Splenda, Honey Bunches of Oats test mobile advertising
29. Levi's Dockers brand launches first motion-sensitive ad for iPhone
30. MGM Mirage debuts mobile marketing programs across properties
31. American Idol amplifies reach with new iPhone app
32. Nissan, Infiniti use mobile to increase customer interaction
33. Domino's Pizza increases its breadth in mobile
34. Unilever’s Axe runs mobile marketing campaign with MTV
35. Nike takes NikeWomen Training Club mobile
36. Home Depot, Weather Channel expand partnership to mobile
37. American Airlines debuts mobile feature for loyalty program members
38. Yamaha uses mobile to create buzz around new motorcycle
39. Adidas runs mobile campaign to promote sportswear
40. Yahoo wants to become mobile gateway for Internet
41. Microsoft makes ambitious play for mobile
42. Porsche mobile effort outperforms online display ads
43. Nike breaks mobile bar code campaign at Mountain Dew event
44. Cold Stone Creamery targets families with mobile in-store push
45. Retail giant Target intensifies mobile-shopping effort
46. Fast-food chain Subway launches mobile ordering system
47. Hooters chain takes calendar girls mobile
48. Big City Burrito sees traffic from mobile coupons
49. CNN.com Mobile claims branding lift for The UPS Store ads
50. Guinness looking to take mobile pint campaign nationwide
51. Jiffy Lube mobile coupons bring 50 percent new households
52. Relaunched Financial Times mobile site identifies user profiles
53. Johnsonville Sausage runs Super Bowl mobile marketing campaign
54. Little Caesars sweepstakes campaign sees 62 percent opt-in
55. Retail giant H&M runs multifaceted mobile marketing campaign
56. Sephora launches mobile service to assist shoppers in-store
57. Jack in the Box launches mobile coupon campaign
58. Why Barack Obama is Mobile Marketer of the Year
59. Kroger supermarket chain expands mobile coupon promotion
60. Nike quietly debuts mobile app for soccer fans
61. Ed Hardy mobile coupon campaign sees 74 percent opt-in

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