Understanding mobile coupons

For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers

By Dean Macri

For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers.

Advertisers are increasingly launching campaigns that include mobile coupons, driving retail traffic and increasing sales. Mobile phones are always with the consumer at checkout.

http://www.mobilemarketer.com/cms/opinion/columns/2306.print

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