Here is where marketing tact should meet with editorial direction. Many times, if not taken into account, this lack of foresight can result in customer outrage.
Take a look at the following article “McDonald's … You Are "McKilling" Me!” expressing deep concern from readers who bought a diet book through Amazon.com and received accompanying coupons offering a fried mcsandwich, fries and a drink!
The beginning of the article publishes the intact letter of one of the readers. “Dear Janice ~ Do you know that Amazon bundled All Is Forgiven, Move On with coupons for McDonald's southern style chicken sandwiches and breakfast biscuits?...” Read the rest of the article here.