A historic turn of events for the print publishing business was reached recently as sales of the iPad version of Wired Magazine beat the print estimates of 80,000 copies.
Several sources confirm that 79,000 copies of the digital version of the magazine have already been sold. Both the print and the iPad versions cost $4.99.
Yes, this is the right magazine for the demographic but the mobility of the tablet device such as the iPad and coming mobile technologies such as the new iPhone 4G should now be clearly seen as the next step for the print industry.
Publishers need to make sure they cater to this new audience of users and advertisers that demand more from their content. In one word they demand INTERACTIVITY. This interactivity should include audio and video, tactile and intuitive response to preferences including location, and many more now available options.
On February I wrote a post on profitability through the tablet device and I am optimistic about this new medium because it offers many possibilities in the coming months and years including 3D and other types of engagement.