Amazon excels in mobile commerce

Have you ever bought something from using your mobile device? Try it. It is convenient and easy and does not take more than 2 minutes. As a matter of fact, during the past 12 months, Amazon has sold one billion dollars through mobile devices.

"The leading mobile commerce device today is the smartphone, but we're excited by the potential of the new category of wireless tablet computers," said Amazon CEO Jeff Bezos in a statement accompanying the company's release of second-quarter results.

Buying from Amazon (and soon others) with your mobile means not having to find time to log into the computer, etc. Just pick up your phone and type Enter your search item and you will be re-directed to your item or near matches. Select your item, click add to shopping cart, check out with 1-Click. Your purchase should arrive within 3 days.

Let's be clear. There is an Amazon app, but you do not need one. I am simply referring to a well designed mobile site that has purpose. The excellent use of cookies keeps me logged in. A perfect example of why utility the most important component of any mobile strategy. Take a look at what this means for Amazon mobile:

Amazon also offers SMS... "Want to find products simply by sending a text message to Well, you can! Just send a text message to 'AMAZON' (262966) with search keywords for the product that interests you. Search keywords can be a product name, product information, a UPC code, or an ISBN. You can also send 'h' to AMAZON (262966) to get helpful commands."

Image taken from

From MediaPost: Highlighting m-commerce growth, Amazon announced that it has sold more than $1 billion worth of products sold through mobile phones and devices such as the Kindle e-reader in the last 12 months.
For the quarter ending June 30, Amazon reported profit of $207 million, up from $142 million a year ago. Net sales increased 41% to $6.57 billion.

Amazon revealed that it is now selling more e-books than hardcover books. Over the last three months, the company has sold 143 e-books for every 100 hardbacks. And that rate jumped to 180 e-books or every 100 hardcovers in July.


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