7 tips from Yahoo's mobile strategy

Mobile Marketer's Dan Butcher interviewed David Katz, vice president of North America at Yahoo Mobile, who revealed part of Yahoo's strategy for mobile. Below are some mobile tips from the conversation.

1. Pitch cross-platform buys: Most of the RFPs that Yahoo sees have mobile.
2. Assemble an integrated sales force: People that sell PC ads sell mobile ads.
3. Have a mobile specialist sales force but don't force advertisers to deal with multiple sales people to buy mobile.
4. Local is huge, use it: Mobile search results blocks away from you at a time of day.
5. Be platform agnostic: Go where users go.
6. Offer rich-media: Advertisers love ads like expanding ad units and mobile video.
7. Partner with local sales forces: Interface with local merchants.

Read the full story here.

David Katz: “For a long time we’ve been saying next year is the year of mobile advertising, but this year we’re saying last year was it, 2009 was the breakout year.”

Comments

Offered by Our Kitchen Table, a nonprofit, the foraging class teaches low-income Grand Rapids-area residents another way to put good food on the table, a method that costs no more than the effort to gather the plants. The classes started in 2013 with seven curious students, and has since served 157 people. <a href=http://www.coachfactorysoutlet.com>coach factory</a> Bryce Burke of Arkansas Tech is tied for second with a 69. c <a href=http://www.louisvuittonhandbagsbuy.us.com>cheap louis vuitton bags</a>
It's based on data. <a href=http://www.coachoutletsonlines.us.org>coach outlet online</a> Starting point guard Parker Jackson-Cartwright’s cumulative box score was a cover-your-eyes type: two points, four assists, five turnovers.
The house — two stories and five bedrooms — is elevated, but even so it received 5 feet of water by 8 a.m. Sunday that went from ankle- to waist-deep in minutes as it rushed through the floor vents, she said. Steinhaus, her husband and 6-year-old son were rescued through their front window, 6 feet off the ground, and swam through a current that toppled cars and sent appliances crashing through the neighborhood. <a href=http://www.coachoutletssonline.us.org>coach factory outlet store</a> This book has been lauded as the perfect fit for those looking for something a bit more edgy but similar to the Percy Jackson?novels. z <a href=http://www.coachstoresonline.com>www.coachstoresonline.com</a>
Allegheny County police said people scrambled toward the house as bullets began flying. <a href=http://www.cheapchinajerseysnfl.us.org>cheap nfl jerseys</a> Prime Minister Narendra Modi is scheduled on Friday to inaugurate the festival in which thousands of musicians and dancers are to perform.
g State Sen. Margaret O'Brien, R-Portage, said she looks forward to working with Iden on the legislation as it goes through the Senate. <a href=http://www.cheapmichaelkorsbags.us.com>michael kors outlet online</a> I would hope though that the gop continue their critique of their rivals so that the late night talk shows will have lots of material to work with dang you John S and Stephen C you could ve made history with these FOOLS. <a href=http://www.coachhandbags.me>coach outlet store</a>
Winning the GOP nomination requires 1,237 delegates <a href=http://www.michaelkorshandbagstrade.us.com>http://www.michaelkorshandbag... It's a situation that puts me in difficulty. http://www.coachoutletsonlines.us.org
Asked whether Brown has considered resigning his Senate seat in the wake of the scandal, Murray said, "I've not had that discussion with him. If he has, I don't really know." <a href=http://www.raybansunglasses.name>ray ban sunglasses outlet</a> Blake Ellsworth. j <a href=http://www.cheapmichaelkorsbags.us.com>www.cheapmichaelkorsbags.us.com</a>
And so on <a href=http://www.michaelkorshandbagstrade.us.com>michael kors outlet</a> I'm so gutted I don't have many words.
And worst of all there was nothing I could do about it. <a href=http://www.raybansunglasses.name>ray ban glasses</a> OLD STATE HOUSE MUSEUM 300 W.
I almost dropped each once. <a href=http://www.louisvuittonhandbagsbuy.us.com>louis vuitton outlet</a> McIlroy was No.
In this scenario, we would no longer have any power to shape environmental legislation but we would be subject to it. <a href=http://www.louisvuittonbagsbuy.us.com>louis vuitton outlet online</a> "Assistant coaches and head coach were telling me to just be aggressive and don't worry about inside and just create for others and yourself," Hemphill said.
h Float riders can see everyone very clearly waving and screaming, but with such a long parade and only a certain amount of throws riders have to pace themselves. <a href=http://www.coachoutletonlinebuy.us.com>coach outlet</a> ASU has started slowly in recent games, and believes that must change.
Among another sea of kids competing in various running and jumping and shot put throwing events, I found a parent that I knew and asked how many schools were there. <a href=http://www.raybansunglassesebay.us.com>ray ban glasses</a> com/watch?v=yOnuI-FTc6M n <a href=http://www.michaelkorshandbagsrack.us.com>michael kors outlet online</a>
(AP) - Welington Castillo homered and drove in five runs, leading the Arizona Diamondbacks over Seattle Mariners 10-8 Monday <a href=http://www.cheapjordanshoes.us.org>cheap jordan shoes</a> Why don t you like this ad ?It s offensive to meI keep seeing thisIt s not relevant to meSomething elseDonePhotosPhotos of the day – March 7, 2016Yahoo NewsTrendingCurry 55-foot buzzer beater at half highlights Warriors winThe Associated PressScientist Reveals A Major Lie About Heart HealthThank you for your feedbackWe ll review and make changes needed.
f Pacific Lutheran shot 19-57 from the field (.333) and 8-29 from three-point range (.276). Brandon Lester led the Lutes with 16 points. <a href=http://www.cheapjordanshoes.us.org>cheap air jordans</a> China's plan for industrial change will run through 2020 despite pressure from a deepening slowdown that took growth to a 25year low of 6. y
Alcohol maker Constellation Brands announced a voluntary recall of Corona Extra bottles because some may contain small particles of glass. <a href=http://www.louisvuittonbagsbuy.us.com>louis vuitton bags</a> "The Dolphins (5-8) were mathematically eliminated from the playoff race, extending their postseason drought to a franchise-record seven consecutive years. <a href=http://www.cheapchinajerseysnfl.us.org>cheap nfl jerseys</a>
Joan M. Linnehan to Melissa Jeanne Vandermyn, 69 Leland Ave., $205,000. <a href=http://www.coachoutletonlinebuy.us.com>coach outlet online</a> The Know Nothings grew out of a number of antiimmigration groups, such as the Order of the StarSpangled Banner and the Order of United Americans. b <a href=http://www.michaelkors.us.org>michael kors bags</a>
Shunnarah described his participation in the Order of Doves parade as "an honor. <a href=http://www.louisvuittonbagsbuy.us.com>louis vuitton outlet online</a> The San Diego company initiated a voluntary recall of all cucumbers sold under the Limited Edition label from Aug.
"He was always bringing his guys together, always coaching on the floor," Reveno said. "I saw him do it last night and in the series a couple times, where he's talking to his guys, he's directing traffic, he's telling the greatest player in the world things to do at times. <a href=http://www.coachoutletssonline.us.org>www.coachoutletssonline.us.org</a> Thank you all. a <a href=http://www.coachhandbags.net.co>www.coachhandbags.net.co</a>
In addition, Minister Al-Jubeir conducted meetings with several members of Congress, including Sens. <a href=http://www.michaelkors.us.org>http://www.michaelkors.us.org</a> Wings for Women is an organization that empowers homeless and impoverished women through resources, programs and guidance.

In 2001, Kovaleski, then with The Washington Post, and another Post journalist wrote a week after the 9/11 attacks about authorities in New Jersey detaining and questioning "a number of people who were allegedly seen celebrating the attacks." The story did not suggest "thousands" were celebrating, as Trump claimed, and a story then by The Star-Ledger in Newark, New Jersey, said the reports of such celebrations by Muslims proved unfounded. <a href=http://www.louisvuittonhandbagsbuy.us.com>louis vuitton outlet</a> Nissan also showed off its IDS, for intelligent driving system, concept car, with a steering wheel that retracts when not needed. q <a href=http://www.michaelkorsbags.me>michael kors bags</a>
For Qatar Airways corporate images, please click here: <a href=http://www.raybanoutlet.name>ray ban sunglasses</a> 13 Chandler Seton Catholic 0 (25-8, 25-21, 25-19)style video-ad-asset-container, video-ad-asset-container-played max-height: 0px; overflow: hidden; -webkit-transition: max-height 1s; -moz-transition: max-height 1s; transition: max-height 1s; video-ad-asset-container.
Video from The Denver Post showed a tall man in a white T-shirt being led away by police as snow fell on the frigid evening. <a href=http://www.cheapchinajerseysnfl.us.org>nfl jerseys</a> Lale (Günes Sensoy), Nur (Doga Doguslu), Ece (Elit Iscan), Selma (Tugba Sunguroglu) and Sonay (Ilayda Akdogan) engage in some mild capers on the way home to their small Turkish village for the summer, swimming with boys and stealing apples from a farm. s <a href=http://www.michaelkorshandbagsbuy.us.com>michael kors outlet</a>
About Exhibitor Media GroupThe leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. <a href=http://www.raybansunglasses.name>ray ban glasses</a> The outcome had already been decided in those games, and it made perfect sense to save Dewey’s pitch count, knowing he would take the bump if the team made it to the championship game.
y Thomas turned the restaurant chain into Halo Burger – as it is still known around Flint and Genesee County today. <a href=http://o.storeonlinecc.com>oakley sunglasses</a> New this week: Community, Season 6; Hogan's Heroes, Complete Series; Manhattan, Season 2; Rookie Blue, Season 6; Unbreakable Kimmy Schmidt, Season 1. <a href=http://www.coachstoresonline.com>coach outlet</a>
As Evensen described it, the free media Trump has received has allowed him to "reach the people upset with the status quo and determined to change it. <a href=http://www.raybanoutlet.name>ray ban sunglasses</a> "To think we’re going to go post Brook Lopez with Jahlil I think would be a mistake. http://o.westboroughpolice.com
The boys basketball team outscored 18-6 in the second quarter to spark a 69-47 home win in Wednesday's Class D district semifinal matchup. <a href=http://www.raybanoutlet.name>ray ban sunglasses</a> Many will be lined up outside Bridgestone Arena tonight waiting for the TennesseeAuburn conclusion so they can buy the ticket books from the fans whose team just lost. e <a href=http://www.michaelkorshandbagsrack.us.com>michael kors online</a>
As a result, the capacity of full service carriers has been declining since 2012, whereas the capacity of LCCs increased by 10% and 27% in 2014 and 2015 respectively. <a href=http://www.coachhandbags.me>http://www.coachhandbags.me</a> citizen.
I have no problem attaching my name to my opinion. <a href=http://www.raybanoutlet.name>ray ban sunglasses</a> On Hillary Clinton's watch, the State Department, when she was guiding it and part of the Obama administration, that State Department watched as America's interests were diminished at every corner of the world.
Pat Schleeter who has been running a program for over 25 years in town, believes in authentic assessment, and over 30 students ranging in age from 3 to 68 participated in belt testing watched by a panel of six black belts. <a href=http://www.michaelkorsbag.us.org>michael kors outlet</a> In October the City Council asked the group to have recommendations by April 1 to meet the timeline to put questions for voters on the August ballot.
The subject that had generated so much interest and a contract simply disappeared from public view; no report or actions were noted in either open or closed sessions. <a href=http://o.westboroughpolice.com>oakley sunglasses</a> Gonzaga added another run in the eighth on Joey Harris' RBI single before scoring three times in the ninth.
m A 3. <a href=http://www.raybanoutlet.name>ray ban sunglasses</a> Swan Road into a one-stop real estate-centric office complex, where you can close on a home, get a mortgage or financing and buy an insurance policy all under one roof.
Why don t you like this ad ?It s offensive to meI keep seeing thisIt s not relevant to meSomething elseDoneTrendingCurry 55-foot buzzer beater at half highlights Warriors winThe Associated PressTrendingRob Kardashian Goes Shirtless on a Date With Blac ChynaETonlineThis is The Reason Almost All Computers Are Slow. <a href=http://www.michaelkorshandbagsrack.us.com>http://www.michaelkorshandbags... Andrew Schurman of the Allegheny County homicide unit says the gunmen barged into the party and opened fire in an ambush-style attack. o <a href=http://www.cheapchinajerseysnfl.us.org>wholesale nfl jerseys</a>
And you can do some light pruning of flowering trees (dogwood, cherry, redbud etc. <a href=http://www.coachoutletsonlines.us.org>coach factory outlet</a> (Capitol Media Services photo by Howard Fischer)
v "The safer we can work and deploy, the quicker we can get to you," Pottersaid. <a href=http://www.michaelkorshandbagsrack.us.com>michael kors outlet</a> The region's population hit 510,653 in 2014 and has grown an average of 10,000 annually for the past two decades. l
I followed the instructions to request the refund and a $50 travel voucher. <a href=http://www.michaelkors.us.org>michael kors outlet</a> The Anadolu Agency says the boat went down early on Thursday off Turkey's western coast, on its way to the Greek island of Lesbos. <a href=http://www.louisvuitton-outlet.us.org>louis vuitton outlet online</a>
Kaos in McMinnville <a href=http://www.raybanoutlet.name>ray ban outlet</a> Gravette Civic Center, 401 Charlotte Street S. e <a href=http://www.coachfactorysoutlet.com>coach factory</a>
Traditional buckeye recipes call for an additional cup of sugar. <a href=http://www.raybanoutlet.name>cheap ray bans</a> My nutrition is still going well.
Mayor Charlie Hales now wants the $25,000 tax to apply to nearly all home demolitions, including situations in which one home is torn down and replaced with two. <a href=http://o.storeonlinecc.com>oakley sunglasses</a> Learn to selfadvocate. p <a href=http://www.coachoutletstores.net.co>http://www.coachoutletstores.net.co</a>
Chris Davis hit his league-leading 42nd home run, Jonathan Schoop added two solo shots off Cueto and the Baltimore Orioles beat the Royals 8-2 Sunday night <a href=http://www.michaelkors.us.org>michael kors outlet</a> Here are my 10 predictions for how high school sports will shake out over the next few months:1.

Add new comment