Technology

Excerpts from Microsoft's new CEO to employees on first day

Great letter of Satya Nadella to all Microsoft employees. Here are some excerpts and highlights:
Why am I here: "...to change the world through technology that empowers people to do amazing things."

The next decade: "[..] computing will become even more ubiquitous and intelligence will become ambient. The coevolution of software and new hardware form factors will intermediate and digitize [..] by an ever-growing network of connected devices [including] intelligence from machine learning. This is a software-powered world."

Android now powers 75% of all smartphones sold

An insightful article by Sebastian Anthony, on Nov 2, 2012, reminds us how Android devices are cornering the market. We already know that according to the latest numbers (June, 2012) Android activations hit 1.3M per day, according to Google's Schmidt. According to Anthony "no less than 75% of smartphones shipped ran Google’s Android operating system. This equates to 136 million Android handsets, almost doubling the 71 million Android smartphones from the same quarter last year.

Paypal: digital currency accepted everywhere in US by 2015

Blogs have called it the end of the wallet but many people don't believe this is achievable by 2015. We will just have to wait and see. Personally I believe that digital currency will only gain relevance in the years to come and as we explore the topic by means of technology, scales might shift to different ways of measuring value and spending habits.

Mobile certainly pays a part here. According to the latest 2010 numbers released by CTIA, the US has over 300M Wireless Subscriber Connections and with a population of over 307M people ('09) you can bet that nearly everyone in the country has a mobile phone! And with smartphone penetration reaching 50% coupled with services like PayPass, PayPal, Google Wallet and others, digital currency will become a reality faster than most of us think.

Rethinking privacy with a mobile device

By Emilio Castellanos

We are entering times where mobile geolocation will change our concept of privacy. Whether we embrace it or become afraid of it and how it is regulated greatly depends on how we choose to use it or abuse it.

Privacy has become more elusive since the internet era. Personal information posted online on social sites along with information collected through webcam services, street cameras, records stored by financial companies, etc., is all susceptible to be intercepted by 3rd parties.

However privacy issues become even more critical when we consider the mobile device: it contains a chip which constantly broadcasts your whereabouts. This locator has been monitored by government agencies since 2005 (FCC's E911) and is now standard on all new mobile phone models. Some devices will emit a signal even while turned off.

MMF Panel: Mobile marketing budgets growing at 26%

By Jordan Crook, Mobile Marketer

NEW YORK -- Despite the overall decline in marketing budgets nationwide, companies are allocating their marketing dollars to mobile.

This was the topic of conversation at the Mobile Marketing Association's Mobile Marketing Forum in the Grand Hyatt Hotel where Peter Johnson, vice president of market intelligence and strategy, MMA, led a panel discussion titled "Marketing Industry Research: 2009." "Our main purpose is to create a model of who we are as an industry so when we make decisions we can tell clients, ‘if you do this or that, I know what will make a difference for you and consumers," Mr. Johnson said.

iMedia: 4 reasons websites are becoming irrelevant

By Adam Broitman
Read the full article here

So much can change in a year. We have a new president, I have a new company, and the notion that a brand's main digital presence is its website is just about dead.

One year ago, I penned an article for iMedia Connection called "Learn to syndicate your brand identity." (In terms of marketing innovation, it feels like five years ago.) In this article, I explored the notion of the distributed web, which I defined as "a consistent brand presence across various social channels." I received a lot of inquiries about the article, as the concept was still new to many marketing executives. Upon reexamination of this article, my mind travelled back in time. Not too long ago, Barack Obama's presidential campaign schooled marketers about integrated marketing in the 21st century -- and the marketing world will never be the same.

U.S. Hispanics flock to web [and mobile]

Expect significant growth in this sector, eMarketer says - Published July 2, 2009 on AdWeek

NEW YORK.- The U.S. Hispanic Internet population is young, vibrant and growing -- in numbers, broadband connections and time spent online.

In 2009, there are nearly 23 million Hispanics online, about 51 percent of the U.S. Hispanic population, according to eMarketer estimates. Hispanics make up about 12.3 percent of the U.S. Internet population in 2009, and will increase to 13.9 percent in 2013.

Like its offline counterpart, this group of Internet users is young -- 63 percent are under age 35 -- and mobile. Some 81 percent of Hispanics own a mobile phone, according to the Pew Internet & American Life Project, and for 25 percent of these adults, their mobile device is their primary phone. Hispanics use more phone features, including Internet access, at higher rates than other mobile subscribers.

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