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MMF Panel: Mobile marketing budgets growing at 26%

By Jordan Crook, Mobile Marketer

NEW YORK -- Despite the overall decline in marketing budgets nationwide, companies are allocating their marketing dollars to mobile.

This was the topic of conversation at the Mobile Marketing Association's Mobile Marketing Forum in the Grand Hyatt Hotel where Peter Johnson, vice president of market intelligence and strategy, MMA, led a panel discussion titled "Marketing Industry Research: 2009." "Our main purpose is to create a model of who we are as an industry so when we make decisions we can tell clients, ‘if you do this or that, I know what will make a difference for you and consumers," Mr. Johnson said.

Condensing the web with Google Fast Flip

Google recently released Fast Flip - http://fastflip.googlelabs.com/: a categorized collection of screenshots from print and online that allegedly allows "faster" news browsing. It is a promising experiment. Google now needs to include more publishers and level the playing field to showcase quality content. Once there are enough players users should be able to customize views, topics and sources.

Basic features include a "magazine style rack" homepage layout that lets users browse "as quickly as flipping through a magazine"; top stories and topic tabs generated by most read, most emailed and most popular partner attributes; voting and recommending to friends; personalization of relevant topics with your Google account login; and available apps for iPhone and Android.

iMedia: 4 reasons websites are becoming irrelevant

By Adam Broitman
Read the full article here

So much can change in a year. We have a new president, I have a new company, and the notion that a brand's main digital presence is its website is just about dead.

One year ago, I penned an article for iMedia Connection called "Learn to syndicate your brand identity." (In terms of marketing innovation, it feels like five years ago.) In this article, I explored the notion of the distributed web, which I defined as "a consistent brand presence across various social channels." I received a lot of inquiries about the article, as the concept was still new to many marketing executives. Upon reexamination of this article, my mind travelled back in time. Not too long ago, Barack Obama's presidential campaign schooled marketers about integrated marketing in the 21st century -- and the marketing world will never be the same.

U.S. Hispanics flock to web [and mobile]

Expect significant growth in this sector, eMarketer says - Published July 2, 2009 on AdWeek

NEW YORK.- The U.S. Hispanic Internet population is young, vibrant and growing -- in numbers, broadband connections and time spent online.

In 2009, there are nearly 23 million Hispanics online, about 51 percent of the U.S. Hispanic population, according to eMarketer estimates. Hispanics make up about 12.3 percent of the U.S. Internet population in 2009, and will increase to 13.9 percent in 2013.

Like its offline counterpart, this group of Internet users is young -- 63 percent are under age 35 -- and mobile. Some 81 percent of Hispanics own a mobile phone, according to the Pew Internet & American Life Project, and for 25 percent of these adults, their mobile device is their primary phone. Hispanics use more phone features, including Internet access, at higher rates than other mobile subscribers.

Hispanics rush to get online with cell phones

New Mintel report shows online Hispanics adopting new Internet technologies fastest

March 25, 2009

CHICAGO--(BUSINESS WIRE)--As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills.

Hispanic mobile media and advertising market heats up

Date: June 25, 2008 9:56:09 PM EDT
Source: VentureBeat (http://venturebeat.com/2008/06/25/hispanic-mobile-media-and-advertising-...)
Author: Jake Swearingen

For companies looking to make a move into mobile advertising, it might be good to a get a few bilingual Spanish speakers on staff. While money has already been following Hispanics online for a while, with Hispanic consumer spending expected to top $1 trillion by 2010, and use of mobile phones exploding within the Hispanic market, expect more and more mobile marketing targeted at Hispanics in the coming months [...]

The widgetization of the internet

The world wide web might be living an evolutionary leap with these bridging applications

What is a widget, really?

The web is becoming a widget. You heard it: “build us widgets!” should be the cry to battle of any web savvy organizations. But what exactly is a widget? What is their intrinsic purpose? How can they be monetized? Turns out that what started out as an exercise in coding, might well take over and transform the world as we know it. It already has.

Perhaps coined from the word used to describe a mechanical contraption or a ‘gadget’, when widgets sprung up, someone was smart enough to baptize them with a generic name: in essence, widgets are compact and modular interactive programs similar to web applications, or short snippets of code, that are used to produce a desired result, whatever this might be. They can do anything. Typically, for a program of this sort to be called a widget it needs to live outside of its original environment, thus it could even be called a third party application.

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