We all got really thrown into the mix when the internet was introduced in 1983. At a time when cars were mechanical instead of computerized and typing was done in a typewriter instead of on your phone!” It was during College when I discovered the Internet for the first time: we exchanged a picture with a group of students in a campus from the other part of the country. The picture opened very slowly but I was hooked. The Internet had changed my life and it became my passion.
An insightful article by Sebastian Anthony, on Nov 2, 2012, reminds us how Android devices are cornering the market. We already know that according to the latest numbers (June, 2012) Android activations hit 1.3M per day, according to Google's Schmidt. According to Anthony "no less than 75% of smartphones shipped ran Google’s Android operating system. This equates to 136 million Android handsets, almost doubling the 71 million Android smartphones from the same quarter last year.
Google will pay cash to acquire Motorola Mobility for a total of about $12.5 billion dollars. This bold move intends to drive innovation for the Android Platform, an open source environment for mobile and online, and most importantly it aims to fill the gap left by the nearly obsolete cable entertainment services. The acquisition plans to build new and innovative programs and devices for the home market to create a seamless experience to engage users in creative ways and bring about a conversion between home and mobile devices.
Android started 6 years ago through the vision of Andy Rubin, Senior Vice President of Mobile at Google, to align standards across the internet and mobile under a single Open Source platform: Android. According to Larry Page, "since November 2007, more than 150 Million Android devices have been activated worldwide through a network of 39 manufacturers 231 carriers in 123 countries. 550,000 [new] devices are lit up [activated] every day."
Twitter began allowing access to the redesigned front end today and will roll-out the new homepage to its millions of users in the next coming months. Here is the video provided during the conference.
One of the biggest questions companies ask themselves before investing in online social marketing revolves around the challenge of evaluating the return on investment (ROI). In general companies have few benchmarks as compared with traditional media to measure the success of these campaigns.
Nevertheless, it is possible to quantify them. Starbucks got one million clients in only one day thanks to a campaign launched in social circles. Read the complete engagement study in PDF here.
Recently, a new study (PDF) was published by Syncapse whose objective was to evaluate the commercial impact of clicking on the Facebook "Like" button. The conclusion is that on average those users that are fans of a company in the most popular social network spend an additional $71.84 on products for which they are fans compared to those who are not fans.
As location becomes more and more relevant for users, businesses and advertisers, I am picking up a thread here from Carlo Longino/MobHappy.com and Matt Silk/Mobile Demystified that sheds light on the subject of location via SMS, still the most ubiquitous way to reach consumers on a mobile phone.
On the value to consumers of location-based ads
Nearly every major email service provider has announced social media integration plans in one form or another, and most have selected a mobile partner or are building messaging into their platforms.
In general, and in particular for direct marketers, mobile continues to represent tremendous opportunity. As we’ve seen with these acquisitions, the appetite for social and digital media technologies is growing.
We regularly make the point that marketers should have a multichannel strategy – one that includes email, online, mobile and social media. The more opportunities you have to reach a customer, the more opportunities you have to engage with them.
Apple’s iPad hasn’t saved publishing just yet, with Conde Naste revealing just 365 sales of its iPad-edition of GQ, while fresh research claims the average iPhone app sells 101,024 copies. [Via 9to5 Mac]
By Emilio Castellanos
We are entering times where mobile geolocation will change our concept of privacy. Whether we embrace it or become afraid of it and how it is regulated greatly depends on how we choose to use it or abuse it.
Privacy has become more elusive since the internet era. Personal information posted online on social sites along with information collected through webcam services, street cameras, records stored by financial companies, etc., is all susceptible to be intercepted by 3rd parties.
However privacy issues become even more critical when we consider the mobile device: it contains a chip which constantly broadcasts your whereabouts. This locator has been monitored by government agencies since 2005 (FCC's E911) and is now standard on all new mobile phone models. Some devices will emit a signal even while turned off.
From MC Marketing Charts, Read original article here
More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a well-developed plan for attacking and conquering the mobile market, according to the Audit Bureau of Circulations (ABC), which conducted the research.
The study, “Going Mobile: How Publishers Are Preparing for the Burgeoning Digital Market,” (pdf) found that most publishers are already focusing on the mobile market or planning to do so soon in an attempt to expand their brands, reach new audiences and generate additional revenue.