Marketing

Google Product Search for Android now with Barcode Scanning

This is very cool. This scanner app for google mobile phones allows you to to check prices, reviews and product details with Android. According to Eiji Hirai, the integration of Barcode Scanner and Product Search for mobile is available in the US and UK, for Android-powered devices.

I just wish the carriers would stop looking at old models of market share gain through device placement and concentrate on core services. Markets need to be opened up to all of these new applications.

Read the original post from Google's Mobile Blog here

Hispanics rush to get online with cell phones

New Mintel report shows online Hispanics adopting new Internet technologies fastest

March 25, 2009

CHICAGO--(BUSINESS WIRE)--As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills.

Understanding mobile coupons

For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers

By Dean Macri

For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers.

Advertisers are increasingly launching campaigns that include mobile coupons, driving retail traffic and increasing sales. Mobile phones are always with the consumer at checkout.

http://www.mobilemarketer.com/cms/opinion/columns/2306.print

Please hold, my cellphone is buying a gift article

By Joseph de Avila

Retailers eager to attract holiday shoppers are expanding their digital efforts to reach them this season.

Read the original article from the WSJ here.

Stores like Wal-Mart Stores Inc. are using more text-message alerts to spread the news about sales. Online retailers like Buy.com Inc. are sending out daily messages on Twitter, a blogging site that uses short messages, to advertise the latest holiday specials. The Gap Inc., Target Corp., Sears Holdings Corp. and Amazon.com Inc. are pushing new mobile programs this year, too.

Targeted mobile marketing and Hispanics

By Levi Shapiro

Cuban-American mommy-to-be Gloria Dobal “loved everything” about online pregnancy site Baby Center. However, she had difficulty sharing the experience with family members who prefer Spanish. “My mother is from Cuba and I wanted her to enjoy this with me,” she said. After two days, Gloria switched to Baby Center En Espanol (www.babycenterenespanol.com) and its mobile version. Although the sector is still nascent, some brands and agencies are beginning to target Hispanics with mobile tools and campaigns.

Reach mobile Hispanics effectively

By Emilio Castellanos

To effectively reach the Hispanic mobile market, brands should ally themselves with organizations that have an established and ongoing relationship with the market and involve themselves with a cause that is important for the particular Hispanic demographic they want to reach. Each case needs to be looked at individually. There is no magic formula that will work across the board. Translating an ad into Spanish just won't do.

Companies seeking to target Hispanics should gain a strong understanding of the cultural differences and behaviors that make them unique --whether they are English or Spanish preferred, represent a particular ethnic group, etc.-- and develop a relationship with them based on those individual characteristics, needs, wants and aspirations. Targeting mobile Hispanics must begin from message conception, contain a long-term component, incorporate multiplatform, and provide an added value service that can be useful and interactive.

Mobile Web Boosts Brands

August 21, 2008
By Mike Shields, Mediaweek

NEW YORK Advertising on mobile Web sites and applications has the potential to significantly impact brand awareness, even in these still early days of the medium, according to a new report issued by research firm Dynamic Logic.

On average, awareness of a particular brand increased by 24 percentage points among those who were exposed to a mobile ad campaign compared to those who were not, per the report.

Hispanic mobile media and advertising market heats up

Date: June 25, 2008 9:56:09 PM EDT
Source: VentureBeat (http://venturebeat.com/2008/06/25/hispanic-mobile-media-and-advertising-...)
Author: Jake Swearingen

For companies looking to make a move into mobile advertising, it might be good to a get a few bilingual Spanish speakers on staff. While money has already been following Hispanics online for a while, with Hispanic consumer spending expected to top $1 trillion by 2010, and use of mobile phones exploding within the Hispanic market, expect more and more mobile marketing targeted at Hispanics in the coming months [...]

Get ready! The Mobile Internet Device (MID) is around the corner

Mobile phones and laptop computers are closer to merging into one single device, through advances in microchip technology and user preference. Some people shun the idea of having a multipurpose device but phone, camera, and music may soon live together in harmony in the mobile internet device (MID) as companies like ARM, Intel and Apple, search for new ways to make mobile devices more efficient and powerful.

Take your diet book with french fries

Here is where marketing tact should meet with editorial direction. Many times, if not taken into account, this lack of foresight can result in customer outrage.

Take a look at the following article “McDonald's … You Are "McKilling" Me!” expressing deep concern from readers who bought a diet book through Amazon.com and received accompanying coupons offering a fried mcsandwich, fries and a drink!

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