Marketing

iPad might bridge the gap between TV, online and print

The much anticipated Apple Tablet, the iPad has been unveiled. It is almost certain that tablets will cause the obsolescence of netbook computers. In the future, they take the place of laptops; but at this time and because of their size, it is not clear if they will bring down smartphones. The iPad and other tablets will more than likely bridge the gap between printed media --magazines, books and newspapers--, online, voice and video, and television content programming. We are living in exciting times. Just add 3D to the mix for an out of this world experience.

The iPad is certainly portable and it will feel great to send email, browse the net, and watch HDTV anywhere, even while walking. iPad provides the same operating system as the iPhone and is powered by the new Apple A4 chip which provides exceptional processor and graphics performance along with claims of long battery life of up to 10 hours. It includes 12 apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store.

Android's market share up more than 200% in 3 months

In Google’s (GOOG) Android mobile operating system was first introduced more than a year ago, and hardly made a ripple in the smart phone market – until now.

ChangeWave’s December 9-14 survey of 4,068 consumers shows the Android operating system roiling the smart phone market, with Motorola’s new Droid smart phone the biggest and most immediate beneficiary.

Among respondents who currently own a smart phone, 4% say they’re using Google’s Android operating system – a 3-pt jump since our survey in September.

But more importantly, 21% of those planning to buy a smart phone in the next 90 days say they’d prefer to have the Android OS on their new phone – a monstrous 15-pt jump in just three months.

Read the full article by y Paul Carton and Jean Crumrine @ ChangeWave.com: http://bit.ly/7lmrwM
Read commentary by Chuong Nguyen: http://bit.ly/571UsF

BMW sponsors personalized mobile video advertisements in China

BMW has selected China for a world-first in advertising - personalized video messages delivered directly to cell phones.

The targeted messages, distributed Dec 21-24 in Shanghai, Beijing and Guangzhou, addressed individual customers with a holiday greeting that is uniquely tailored to a specific individual.

For BMW, being first in advertising innovation is second nature. The company that brought the world BMW Films and the eight part branded entertainment series “The Hire”, is now partnering with mobile technology provider Clip in Touch (http://www.clipintouch.com/) to engage their audience in a new way. Initial response to the campaign has been very positive, generating more test drives in a three day period than at any time this year.

BMW is growing quickly in China. Sales are up this year more than 40% to 90,000 units. For the launch of its new X1 series, the German luxury automaker recognized it needed to reach a younger demographic in the most relevant medium- mobile.

Prevent mobile SMS advertising campaign lawsuits

By Emilio Castellanos

There has recently been some buzz about companies getting sued for conducting non compliant or flawed SMS campaigns. In particular I am referring to the class action suits filed against Coors Light and CBS-owned Simon & Schuster.

MillerCoors LLC is being sued for running a mobile sweepstakes promotion in which it allegedly printed invalid promotional codes. Simon & Schuster is in trouble for having allegedly sent unsolicited messages during a three-year SMS campaign for the Stephen King horror novel "The Cell."

These two class action suits highlight the need for companies embarking on SMS campaigns and promotions to ensure that campaigns meet the Mobile Marketing Association's (MMA) guidelines, receive adequate legal attention, and are administered and deployed by mobile professionals using only the best mobile infrastructure available.

70% of print publishers step up mobile efforts

From MC Marketing Charts, Read original article here

More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a well-developed plan for attacking and conquering the mobile market, according to the Audit Bureau of Circulations (ABC), which conducted the research.

The study, “Going Mobile: How Publishers Are Preparing for the Burgeoning Digital Market,” (pdf) found that most publishers are already focusing on the mobile market or planning to do so soon in an attempt to expand their brands, reach new audiences and generate additional revenue.

MMF Panel: Mobile marketing budgets growing at 26%

By Jordan Crook, Mobile Marketer

NEW YORK -- Despite the overall decline in marketing budgets nationwide, companies are allocating their marketing dollars to mobile.

This was the topic of conversation at the Mobile Marketing Association's Mobile Marketing Forum in the Grand Hyatt Hotel where Peter Johnson, vice president of market intelligence and strategy, MMA, led a panel discussion titled "Marketing Industry Research: 2009." "Our main purpose is to create a model of who we are as an industry so when we make decisions we can tell clients, ‘if you do this or that, I know what will make a difference for you and consumers," Mr. Johnson said.

Condensing the web with Google Fast Flip

Google recently released Fast Flip - http://fastflip.googlelabs.com/: a categorized collection of screenshots from print and online that allegedly allows "faster" news browsing. It is a promising experiment. Google now needs to include more publishers and level the playing field to showcase quality content. Once there are enough players users should be able to customize views, topics and sources.

Basic features include a "magazine style rack" homepage layout that lets users browse "as quickly as flipping through a magazine"; top stories and topic tabs generated by most read, most emailed and most popular partner attributes; voting and recommending to friends; personalization of relevant topics with your Google account login; and available apps for iPhone and Android.

Is augmented reality garbage or golden?

By Marshall Kirkpatrick, ReadWriteWeb.com

We've been writing a lot here about Augmented Reality (AR), technology that displays layers of data on top of our view of physical reality through mobile phone cameras, projected images or webcams. It seems like a red-hot field and something we should cover all the more. Some people think that's not the case though; they say it's just hype, a technology looking for applications or a recipe for disappointment.

Below we offer you a chance to let us know what you think. Please take our poll and let us know if you think these services being heralded as Augmented Reality are the real deal or something not worth reading about. Just below the poll we offer some links to a few of our most important articles about AR and some opposing viewpoints from readers. Let us know what you think!

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