Economics

iMedia: 4 reasons websites are becoming irrelevant

By Adam Broitman
Read the full article here

So much can change in a year. We have a new president, I have a new company, and the notion that a brand's main digital presence is its website is just about dead.

One year ago, I penned an article for iMedia Connection called "Learn to syndicate your brand identity." (In terms of marketing innovation, it feels like five years ago.) In this article, I explored the notion of the distributed web, which I defined as "a consistent brand presence across various social channels." I received a lot of inquiries about the article, as the concept was still new to many marketing executives. Upon reexamination of this article, my mind travelled back in time. Not too long ago, Barack Obama's presidential campaign schooled marketers about integrated marketing in the 21st century -- and the marketing world will never be the same.

U.S. mobile ad revenue to reach $3.1 billion in 2013

The U.S. mobile advertising sector is likely to continue to grow as adoption of mobile handsets, particularly smartphones, rises according to "Going Mobile: The Mobile Local Media Opportunity," a report released by The Kelsey Group's new mobile local media practice, which includes forecasts for local mobile advertising through 2013.

Advertising revenues for U.S. mobile are expected to grow from $160 million in 2008 to $3.1 billion in 2013, a compound annual growth rate (CAGR) of 81.2 percent. The ad spend for the mobile category is divided in three categories. In 2008 the split was $21 million on display advertising, $39 million on search, and $100 million on SMS. By 2013 a shift will occur with a bulk of the spending dedicated to search. The report projects $567 million will be spent on mobile display ads, $2.3 billion on search, and $270 million in SMS.

Google Product Search for Android now with Barcode Scanning

This is very cool. This scanner app for google mobile phones allows you to to check prices, reviews and product details with Android. According to Eiji Hirai, the integration of Barcode Scanner and Product Search for mobile is available in the US and UK, for Android-powered devices.

I just wish the carriers would stop looking at old models of market share gain through device placement and concentrate on core services. Markets need to be opened up to all of these new applications.

Read the original post from Google's Mobile Blog here

Looking for God

By Emilio Castellanos

The God machine was turned on today after 14 years of building when a beam of protons was circulated one way through the 17 mile ring that makes up the Large Hedron Collider (LHC). The most anticipated scientific event of our lifetimes aims to uncover what holds us together.

Following is the third part of a series by Alan Boyle correspondent in Geneva for MSNBC who has been covering the unprecedented event. You can visit http://www.msnbc.msn.com/id/26439957/ to learn more.

DAY TO DAY NEWS FROM CERN:

Get ready! The Mobile Internet Device (MID) is around the corner

Mobile phones and laptop computers are closer to merging into one single device, through advances in microchip technology and user preference. Some people shun the idea of having a multipurpose device but phone, camera, and music may soon live together in harmony in the mobile internet device (MID) as companies like ARM, Intel and Apple, search for new ways to make mobile devices more efficient and powerful.

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